Email marketing provides many opportunities for engagement once you reach your prospects and customers. But ensuring your communications actually see

The core of all successful businesses is new customer growth. But targeting potential new customers at an efficient Cost Per

In our last blog post, we looked at how direct mail has become the “new email.” With cluttered inboxes and

After peaking at just over 213 billion mailed units in 2006, USPS has since seen a year-over-year decline in mail

Calculating CLTV Doesn’t Have to Be Tricky Attracting and retaining the highest value customers are the keys to success for

Direct mail campaigns are on a pendulum that seems to swing back and forth in popularity among marketers and businesses