What We Do

Vertical Expertise

Restaurant

Health and Wellness

Beauty

Entertainment

ECommerce

Human Resources

Business-to-Business

Leadership

Stephen Farr-Jones

ADM President & Founder

Stephen’s leadership spans The LEK Partnership Strategic Consulting, Disney Consumer Products Film/TV Licensing Europe and Asia, DCP Worldwide Duty Free and Vivendi Universal Video Game Marketing Services before building ADM into a leading data driven marketing agency. Often a speaker at industry conferences, he’s equally comfortable sharing his expertise on slot cars and giant Schnoodles.

Giselle Knight

VP Account Management

Giselle is a master of direct marketing, ensuring every consumer touch point is optimized. She worked at several agencies before joining Mattel to manage all aspects of direct marketing media and database marketing for Mattel. Now her expertise is focused on building, launching and managing profitable marketing efforts for ADM’s clients. When she’s not using her expertise in marketing to build her clients’ businesses, she uses her expertise in knitting & crocheting to build ridiculous outfits for her Chihuahuas.

Carl Hoerth

Director, Interactive/Analytics

Carl is ADM’s technology lead and data integrator par excellence. He is the driver of database architecture and client integrations design, implementation and maintenance of CRM, Data Warehousing, and report development. When he’s not digging for data in POS and business intelligence systems, he is hanging with his family, drawing, gardening or beekeeping.

Allan Guarino

Senior VP, Account Management

Previously, Allan held executive management positions where he was directly responsible for developing the sales and marketing departments, increasing revenues and customer databases. He brings expertise from Westinghouse, Kraft General Foods and Sara Lee Knit Products. When he’s not helping his clients increase their sales, he can be found enjoying the outdoors and spending time at the beach with his family.

Di Wang

Director, Data Management

Di brings depth and breadth of experience in regression analysis and Machine Learning modeling, forecasting and analysis including Python, MySQL and utilizing Alteryx / Tableau for ETL / data visualization. She turns data into knowledge for our marketing team, and into easy to utilize visualization charts and graphs for our clients. When she’s not telling data stories at ADM, she’s telling fantastical bedtime stories to her preschooler!

Jennifer Terbush

Senior VP, Account Management

Jennifer’s expertise is in building businesses using the power of data driven marketing across all forms of media. After building a $120MM department at Mattel, spearheading digital and data marketing for Vivendi Games (now Activision), and consulting for Fortune 500 companies, Jennifer joined our team with a focus on supporting clients with strategic planning and data driven marketing services. When she’s not moving mountains for clients, she can be found with a shovel in hand working in her garden.

Julie Li

Senior Statistician, Data Management

Julie has deep experience in database marketing, with a passion of turning data into business insights through data analytics and statistical modeling, to form business strategies with a measurable impact to the bottom line. Previously working for leading data firms such as Epsilon and LoyaltyOne, she brings solid skills in statistical analytics and predictive modeling to our data team at ADM. When she’s not turning data into dollars, Julie can be found turning seeds into a spectacular showcase in her flower garden.

Susan Bogner

Director, Account Management

Susan brings her breadth of account management and marketing services expertise from her experience working
for both large and small organizations, such as The Disney Channel, Toon Disney, RPM Fitness, and The M Zone. When she’s not keeping projects on target at ADM, she’s keeping fit spinning and running. She also loves music, traveling, wine and spending time with her family and terrier.

Clients

Your success is our success. In fact, 90% of our business is referred to us by our clients. We drive sales at a profitable return, for a wide variety of clients, from restaurants and health care providers to B2B organizations.

About Us

What We Do

Direct Mail & FSIs

CRM, Loyalty & Email Management

Strategic Database Analysis

Impactful Promotions

Business-to-Business

Vertical Expertise

Restaurant

Health and Wellness

Beauty

Entertainment

ECommerce

Human Resources

Business-to-Business

Leadership

Clients

Work With Us

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