Insights

Is Direct Mail the New Email?

After peaking at just over 213 billion mailed units in 2006, USPS has since seen a year-over-year decline in mail volume. As of last year, their mailed volume has dropped by 33 percent to 142.57 billion units. Long gone are the days of physical mailboxes being overstuffed with marketing materials. But those materials haven’t disappeared, they’ve just found their way to our digital inboxes.

Read More »

How to Get Back to Basics with Direct Mail

Direct mail campaigns are on a pendulum that seems to swing back and forth in popularity among marketers and businesses and, once again, the pendulum is swinging in favor of direct mail. Core to the ongoing meta-trend of more personalized communications is the continued importance of direct mail.

Read More »

News

Is Direct Mail the New Email?

After peaking at just over 213 billion mailed units in 2006, USPS has since seen a year-over-year decline in mail volume. As of last year, their mailed volume has dropped by 33 percent to 142.57 billion units. Long gone are the days of physical mailboxes being overstuffed with marketing materials. But those materials haven’t disappeared, they’ve just found their way to our digital inboxes.

Read More »

How to Get Back to Basics with Direct Mail

Direct mail campaigns are on a pendulum that seems to swing back and forth in popularity among marketers and businesses and, once again, the pendulum is swinging in favor of direct mail. Core to the ongoing meta-trend of more personalized communications is the continued importance of direct mail.

Read More »

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