After peaking at just over 213 billion mailed units in 2006, USPS has since seen a year-over-year decline in mail volume. As of last year, their mailed volume has dropped by 33 percent to 142.57 billion units. Long gone are the days of physical mailboxes being overstuffed with marketing materials. But those materials haven’t disappeared, they’ve just found their way to our digital inboxes.

Attracting and retaining the highest value customers are the keys to success for every business. Knowing your customer’s value can help you make sound marketing decisions. One metric to assess customer value is Lifetime Value.

Direct mail campaigns are on a pendulum that seems to swing back and forth in popularity among marketers and businesses and, once again, the pendulum is swinging in favor of direct mail. Core to the ongoing meta-trend of more personalized communications is the continued importance of direct mail.

Our entire global community, and especially restaurant operators, are facing hard questions and uncertainties right now. There isn’t a single right answer, but there are some good options and we want to help by sharing them with you.