Tips for the Restaurant Sector During COVID-19
Our entire global community, and especially restaurant operators, are facing hard questions and uncertainties right now. There isn’t a single right answer, but there are some good options and we want to help by sharing them with you.
We deliver proven results, even in uncertain times. For one of our restaurant clients, we were able to quickly increase the size of its email database while maintaining high intellectual property rights (IPR). This was accomplished by developing relevant and engaging content and offers and customer segmentation, which drove pickup and delivery service for the restaurant. The IPR remained above 95% which maximized the sales impact of messaging, resulting in a better rate of retained pre-COVID-19 sales compared to competitors. Our client’s retained sales were 20% better in this segment, which were down 30-70% overall.
We worked with network partner Scoppechio to build advice based on what we’re seeing and hearing from our clients on the front lines. Here’s some quick tips on how you can get moving now. If you want to learn about how to improve your IPR, learn what IPR is, or hear other fast-to-market ideas that can drive sales for your restaurant, give us a call.