CRM, Loyalty and Email Management

We created a powerful Loyalty Club to deeply engage members and drive higher LTV per client. We started by unifying the customer database across all transactions including location, online and email. To help identify and track customers, custom data cleansing and fuzzy matching techniques were utilized. Then we created tailored messaging that was developed at the individual level and included the individual customer journey.


Infographic with an open envelope and arrow describing the benefits of email engagement
Infographic showing how data was used to discover how customers moved between store locations as new ones opened
Business goals
Data insights